You may recollect a quote from a movie that said “If you build it they will come”, it was out of a movie called Field Of Dreams. Actually that is how it was on the Internet several years ago, but definitely not any more. Those days are gone and these days if you would like to get a good search engine placement, you need to have proper SEO.
In this article we are going to go over a few search engine optimization strategies that you truly should use. Website Placement can be split into two separate entities. You are going to find that there is both on page and additionally off page SEO techniques. On page search engine optimization is exactly what it sounds like, it is exactly how your page is optimized for the major search engines in order to get your site ranked high in the results pages. Off page SEO is the process of building links on other sites that point back to your website. And the more one-way links you have for your targeted keywords the higher your site will rank in the search engines for those keywords.
Here are a few guidelines for effective on page search engine optimization. You need to pick the keywords and phrases you want your site to rank for. As an example let’s say you have a website about weight loss and you want to rank for the phrase “Learn How To Lose Weight Fast”. The main thing to accomplish is to use this term as the title for that webpage, the search engines really like this. The first words of your page should additionally have the keyword specific phrase included in the text. In the event that for some reason the content will not read right with that phrase in the first sentence, you will have to make sure that the keyword phrase is somewhere at the beginning of the content.
As you continue on to create content for that page make sure you include that phrase in every other paragraph. So as a typical article or post could have about 7 to 8 paragraphs of content, dependent on the writer, your keyword phrase needs to be included 4 or 5 times throughout the post. And generally include the phrase in the last paragraph of your content.
So now for the off site optimization. All you need to do is to start back link building for that page. Additionally you want to make sure that the links your building use your keyword phrase as the anchor text for the links. This way when people notice the keyword targeted phrase and simply click on the link they will be on their way to seeing your website. Search engines use these sorts of links as a sort of voting method for your web page. Which suggests that the more keyword targeted links you have the more favorable your page will rank.
Article marketing is the easiest and best way to get started building these kinds of links. For those of you who don’t know, article marketing is when you create and article about your web site and include a web link in the article. Then you distribute these articles to as many article directories and other sites that will distribute your article content as you can find. Now your off page seo is done because each and every single time someone publishes your article from the article directories you are getting a backlink.
